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In B B marketing strategies, the goal is to tap into the needs, interests and challenges of people carrying out a purchasing process on behalf of companies, thus making the company itself the target audience . The potential customer addressed by this type of strategy is interested in experience, efficiency and return on investment ROI . He is driven by logic, economic interests and wants to be educated on specific topics that concern his sector. During the B B purchasing process , the potential customer prefers to interface with salespeople or project managers to generally make long-term purchases.
This creates longer purchasing processes and contracts to maintain a lasting relationship with the Photo Editing Services company. Very often there is a need for the potential customer to have to deal with other figures within their company before being able to proceed with the purchase. b b marketingInstead, in B C business-to-consumer marketing, the strategy is aimed directly at the final consumer , touching on their needs, interests and the challenges they face. In this case the potential customer is looking for offers and entertainment and is moved by his emotional sphere . For this reason, if offered, the training contents are appreciated but are not always decisive in the purchasing process.
The B C customer buys directly, without having to consult with other people and is not necessarily looking for long-term solutions and relationships with the company they buy from. B B marketing strategies As we analyzed in the previous paragraph, for a successful marketing strategy, B B or B C, it is essential to know who you want to reach . In addition to knowing your target audience, it is therefore very important to keep in mind the phases that make up the buyer's journey , to understand how these can influence your strategy and how you can make the most of them.
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