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Geo localized searches By now we know, Google's first objective has always been to refine search results so that they respond to the user's needs more quickly and precisely. This is probably precisely the reason that, at the beginning of , pushed the Mountain View giant to eliminate the location filter from the search settings . Thanks to this option, in the past it was possible to choose a specific location simply by clicking on "Search Tools" and manually setting a city other than the geolocalized one. In this way, it was possible to filter the SERP results based on the chosen location and plan a targeted strategy. Google's update probably went unnoticed by most web users, but it certainly caused significant problems for SEO agencies and professionals intent on verifying the positioning of sites on geolocalized searches , as well as for advertisers of local advertising campaigns.
In the wake of this shift, thought leaders across the industry have moved to find creative photo editing servies solutions to the problem. USE OF THE NEAR PARAMETER IN THE URL The solution is simple and does not require any type of software, nor high level technical skills. Let's take an example If we wanted to check the positioning of our website at a local level, the first thing to do would be to type the keyword "web agency milan" into the Google bar and evaluate the results proposed by the search engine. The URL we would obtain would therefore be https .it/search?dcr &q=web+agency+milano Now let's try to modify the geolocalized parameters within the.

URL to ignore the default search settings and add the GET "near" parameter , specifying the city of interest Example https //www.google.it/search?q =web+agency &near =palermo DRAWBACK using this technique unfortunately you do not always get the results of the specific city you are looking for, especially if you are referring to smaller cities. You are therefore likely to see results from the largest nearby city. USE OF THE UULE PARAMETER This is a geographical parameter that allows you to force Google to narrow or broaden the search field, simulating a geolocation different from your own or canceling it completely.
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