YourFreeNowGetOnlineOurSaveBestShippingYouAny standouts

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Opportunity.Regardless of which camp you’re in, it is a universal truth that more opportunities to use more words means that choosing the right ones is more important than ever. But which words are the “right” ones?To find out, we looked at our set of top performing text ads and broke them into individual words, stripping out conjunctions (and, or) and articles (a, the) until we were left with the ten most popular words:Online advertising costs most popular words in the best PPC adsAccording to our data, in 335 high-performing non-branded text ads, we determined that the words appearing most often were, in this order.[size=13.3333px]

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Your,” “Free,” and “Now” seem obvious, but “Shipping” (which, I’d assume, is typically accompanied by “Free”) making an Benin WhatsApp Number appearance surprises me; it leads me to believe that our top performers lean more towards eCommerce than lead generation. Speaking of, the fact that “Get” and “Save” are the only verbs on the list makes total sense since they have application across both B2B and B2C text ads.With both “Free” and “Save” on the list, we can assume that shoppers are as cost-conscious as ever. And “Now” and “Get” imply they want stuff fast.Also really important: the second-person pronouns “You” and “Your.” Make sure your ad copy speaks to your customer; don’t make it all about you!TL;DR: When you’re struggling to write your best ad copy, remember: “







Your Free Now Get!” Want to spruce up your Google Ads copy? Get the free guide >> 10 Tricks to Write Exceptional PPC Ad Copy (With Examples!).2: What Calls to Action Appear Most in the Best Ads?The call to action, or CTA, is perhaps the most important component of your ad copy. If it doesn’t live in one of your headlines, you’re doing it wrong. If you can squeeze a reminder into the description or URL paths, do so. You’ll thank me later.What’s a Call to Action?In this context, it’s the bit of language you append to an ad that tells a searcher which action you’d like them to take (and how/when to take it). Knowing which is the right CTA for .