The short film Pearl from Google Spotlight

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Do you need help? Are you looking for a good online marketing agency? We're here for you! We look forward to your non-binding inquiry. Or contact us using the form: Contact now Conclusion: If you (currently) want to implement story living with VR or AR, then 360-degree videos are the best option for you. The following video explains the challenges of VR productions for Storyliving very well: What do I have to pay attention to when implementing VR? Where a good story is enough in storytelling, the challenge in story living with VR implementation is to make the story interactive. You should pay attention to the following points when implementing: Emotions vs. linear story: a Storyliving story cannot be “told” in the same way as a text-based story.


Where words matter in classic text-based storytelling, in story living: the less said, the better. However, you Special Data also have to be willing to experiment, because the brand can no longer control how the consumer deals with the story. Don't forget audio: Invest your time and resources not only in the visual, but also in the audio quality, as Mona Lalwani from engadget explains in detail in the following article. Avoid motion sickness: Don't jump into your 360-degree video too quickly and don't confuse the user with lots of changes in perspective.  Studios, which won a Creative Arts Emmy and was nominated for an Oscar, shows how to get started, with a short break at the beginning. VR and budget: How can I implement it “cost-effectively”? VR campaigns can be expensive and not all consumers have the right equipment on hand.




The following sources can help you with implementation and distribution or simply serve as inspiration: Creating Content – ​​How To: zielbar.de  Jessica's article on virtual and augmented reality in content marketing: Are you already using VR content? Content Creation Tools: matthias-suessen.de – tool collection opensource.com – Create a virtual reality app (free) scene.knightlab.com – Arrange images as a 360 degree view. Platform for creating and publishing 360-degree videos (Creating the content is free, but publishing it costs money.) t3n.de – Open source glasses to recreate Into story living Whether as a 360-degree video or with other forms of implementation, Storyliving shows ways in which storytelling can become more tangible.