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Dep hierarchy visualization TeaCup Lab Both structures have the same number pages but use different structure depths. On the left there is a flat hierarchy and on the tight a deeper structure with several vertical sublevels. Use familiar organizational systems: When we organize content, there is no need to reinvent the wheel Users are already accustomed to a series of organizational systems that help us scan several items and quickly choose one. These organizational systems can be: Alphabetical order By location Chronological order Continuous / Prioritized (e.g. order based on sales or ratings from other customers) Numeric By categories or genres (for example, stays in a home) Random (e.g. Spotify Suggestions Playlist).
uses a prioritized organization system depending on their sales volume. Ikea.com uses a prioritized organization system depending on their sales volume. 3. Use clear and unambiguous terminology Keeping in mind that all users visit our page with a goal, it is important that they achieve it. And the only way we can achieve this is by “speaking their same language.” Information architects must ensure that: We know how our users search Brazil Mobile Number List To do this, we must speak directly with them through open card sorting exercises, interviews and user tests. All of this will help us understand the language of our users. Analyze the competition and detect patterns, standards and similarities . When several brands use a common vocabulary, it is very likely that users are already accustomed to it. Therefore, if we use it on our website, it is likely that it will also work.
Avoid transferring internal or very technical terminology from our own business . For example, a user does not have to understand what “Join Life” is on the Zara menu. It is a term that may not be understood (it is in English) and that includes a collection or philosophy of the brand that may not be evident to the user. Zara.com menu uses several unclear terms like “Collection” “Join Life” and Stories”. Zara.com menu uses several unclear terms like “Collection” “Join Life” and “Stories”. Clearly differentiate the categories . A user should have no doubts about what he will find under each category. Otherwise, he may choose the wrong category, not find what he was looking for, and end up not converting.
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