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XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of SEO benefits. What is an XML sitemap? In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl. XML sitemaps were meant to share information about each URL, like: When it was last updated. How often it changes. How important it is in relation to other URLs across your website. XML sitemaps allow search engines to crawl your website more efficiently if certain URLs are isolated. If you’re an SEO professional, you probably already use XML sitemaps built into your Yoast WordPress plugin. that you might be missing.
How to build a dynamic XML sitemap If you’re DB to Data WordPress, leverage SEO plugins like Yoast and RankMath to generate a dynamic XML sitemap. If you’re not using WordPress, follow these steps to build a dynamic XML sitemap. Understand your navigational structure Pull together a list of all our URLs on the website and group them to align to navigational structure and content groupings. Partner with your developer team Share the list of URLs grouped together with your dev team to gain their help in creating a dynamic XML sitemap using Python, PHP, or JavaScript. Here is an example of how to code a dynamic XML sitemap using Python: import Save the XML to a file.

When working with developers, I’ve leveraged Flask and Python together to create a truly dynamic XML sitemap that changes whenever the website’s content changes. If we can define the dynamic sitemap route based on the website’s content using a function like get_dynamic_urls If you’re sharing code across multiple domain properties, ensure the files are coded properly on your HTML pages. For example, your CSS and JavaScript files should be linked using <link> and <script> tags. Before sharing the code across different domains, you’ll need to create a centralized server to host the shared XML sitemap rules. You will have multiple phases of your dynamic XML sitemap with your developers until all the rules get confirmed.
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